Trust Report Canada is a Canadian research team based in Atlantic Canada. We research deceptive marketing and inauthentic behaviour online, and we publish what we find, so people can make informed choices about who and what to trust.
You can meet the team.
All of our work is legal and ethical. Our research uses what is publicly available. We test systems only with written permission from the people who own them. We don’t break into accounts, we don’t harass anyone, and we don’t publish people’s private information.
What we do
We look at claims that ask for your trust: reviews, testimonials, awards, “as seen in” logos, guarantees, and the accounts that vouch for them. We check them against what we can observe, and we document the result with sources. Some claims hold up and some don’t; we publish both kinds of finding the same way.
When what we document points to a problem, we bring it to journalists, regulators, law enforcement and the platforms that host it, so they have what they need to act. More on that in How we work.
Our rules
- Claim, observation, source. Every finding says what was claimed, what we saw, and where we saw it. We link our sources wherever we can.
- We say what we don’t know. Each post ends with a table marking each point as verified, assessed, or unknown.
- We stick to what we can show. We describe what we observed and leave conclusions about intent to the people whose job that is.
- Bystanders stay out of it. When real people’s photos or names are used without them, we say so and leave them alone.
- We correct mistakes. Tell us and we will fix it, and note the date of the change. See Corrections.
Get in touch
- Tips: Send us a tip.
- Journalists: we can usually share more than fits in a post. Email [email protected].
- Brands: if your products, photos or name are turning up somewhere they shouldn’t, we can help document it.
- Privacy: what this site stores and counts is in Privacy.